Objective
The goal of this project was to develop a compelling brand identity that captures the essence of Milagros Appugliese a notary public, while at the same time being engaging, trustworthy and confident to her target audience.
The goal of this project was to develop a compelling brand identity that captures the essence of Milagros Appugliese a notary public, while at the same time being engaging, trustworthy and confident to her target audience.
Process
After the client responded to the Brief, I gained a deep understanding of Milagros' values, vision and objective. This formed the basis of the brand identity development process.
After the client responded to the Brief, I gained a deep understanding of Milagros' values, vision and objective. This formed the basis of the brand identity development process.
Logo design
The logotype is the centerpiece of the brand identity and symbolizes Milagros' commitment. The identity is only her first and last name, as it seeks to convey minimalism.
The logotype is the centerpiece of the brand identity and symbolizes Milagros' commitment. The identity is only her first and last name, as it seeks to convey minimalism.
Color palette
The color palette was chosen based on the client's responses in the Brief. I was looking for something very feminine but without taking away from the professionalism.
Brand guidelines
To maintain consistency in future brand applications, I created comprehensive brand guidelines that outline the proper use of the logo, color palette, typography and visual elements. These guidelines serve as a reference for internal and external stakeholders and ensure brand cohesion.
To maintain consistency in future brand applications, I created comprehensive brand guidelines that outline the proper use of the logo, color palette, typography and visual elements. These guidelines serve as a reference for internal and external stakeholders and ensure brand cohesion.
